‘The
Colours of Passion’ brings to light the fate of a number of our favourite
stand-alone restaurants in the face of competition from global restaurant
chains.
China Valley, one of the
oldest restaurants in South Kolkata, started off back in the seventies and soon
became one of the most popular eateries in town. Taking a girl to China Valley
for dinner could win her suitor brownie points and give him a head start in the
field!
China Valley kept growing
through the eighties and nineties, launching new properties and takeaway
counters in different parts of Kolkata. In the early years of the millennium, the
owners even planned expansion beyond Kolkata.
And then, a few years back,
the slump kicked in.
“The city suddenly had several new options. Global chains started
making inroads. People started experimenting with different kinds of cuisines.
Kolkata became more cosmopolitan, which had an influence on the city’s culinary
habits. Shopping malls started flourishing. Dining got linked with a day out in
the mall or a movie in a multiplex inside the same mall. That did not augur
well for a number of our traditional, stand-alone restaurants.”
China Valley has been
struggling ever since to keep up, recently pulling the shutters down on a number
of outlets.
Sounds familiar?
This has been the fate of a
number of restaurants that used to be our favourites back in the day!
Would such a restaurant benefit
if it started operating from outlets inside some of the shopping malls in town?
“The footfall is high, especially with families trooping in during
the weekends. And the crowd is mostly from among the best-paid people in town
with propensity to spend.”
However, “there would be stiff competition from some of the global chains. Not
to mention the high rents these restaurants end up paying in the malls. The
restaurants have to pay either a flat rental or part with a percentage of their
revenue, whichever is juicier.”
Does it then help the
restaurateur if the daughter is in love with the mall-owner? “You get room for favourable negotiations.
Or even, biased favours under certain circumstances.”
In ‘The Colours of Passion’,
ACP Agni Mitra investigates the murder of Tollywood heart-throb Hiya Sen. Hiya
was married to Manav Chauhan, the scion of the Chauhan family, who carved out a
distinct identity for himself as one of the key architects of the new face of Kolkata,
building one plush mall and residential complex after another.
Agni finds out that Manav
broke his engagement with Neha Awasthi days before the wedding. Neha is the
daughter of Deepak Awasthi, owner of China Valley. While Neha is madly in love
with Manav and vows to win him back, Deepak Awasthi was eyeing business
benefits from the alliance.
Thanks for sharing this post with us, you can read more useful information about the food service of Sylvania Indian Restaurant.
ReplyDelete